Founder · Operator · Creator
From the Deep South to the Pacific Northwest.
A career shaped by art, technology, and building from the ground up.
Where it all began
Southern Roots
I grew up in Mississippi, shaped by the culture of the Deep South. I am a direct product of its creativity and storytelling, its food, music, traditions, and rituals. It is a place defined by warmth, strong personalities, and a kind of eccentricity I have not found anywhere else, and it continues to shape how I see the world.
Where it all began
Southern Roots
I grew up in Mississippi, shaped by the culture of the Deep South. I am a direct product of its creativity and storytelling, its food, music, traditions, and rituals. It is a place defined by warmth, strong personalities, and a kind of eccentricity I have not found anywhere else, and it continues to shape how I see the world.
Education
Art, History, and Perspective
I studied art history at Sewanee, The University of the South, including time in the south of France focused on Impressionism. I spent those months painting and studying the Masters, then returned to Sewanee to focus on the history of social justice movements and women's studies on the Cumberland Plateau in Tennessee. That experience shaped both my love of the arts and my perspective on community, equity, and the role we play in supporting one another.
Education
Art, History, and Perspective
I studied art history at Sewanee, The University of the South, including time in the south of France focused on Impressionism. I spent those months painting and studying the Masters, then returned to Sewanee to focus on the history of social justice movements and women's studies on the Cumberland Plateau in Tennessee. That experience shaped both my love of the arts and my perspective on community, equity, and the role we play in supporting one another.
The Early Years
Haiti and Los Angeles
I spent a year living in Haiti, where I learned Haitian Creole and built lifelong friendships. Around that time, I met my husband, Alex, and we later spent our early years together in Los Angeles, living in Echo Park and finding our way as young creatives.
The Early Years
Haiti and Los Angeles
I spent a year living in Haiti, where I learned Haitian Creole and built lifelong friendships. Around that time, I met my husband, Alex, and we later spent our early years together in Los Angeles, living in Echo Park and finding our way as young creatives.
Austin, Texas
The Lone Star Chapter
Alex and I moved to Austin in our mid 20s, not knowing it would become home. It was a city full of energy, creativity, and ambition. We found our footing there, both personally and professionally, and it became the foundation for everything that followed.
Austin, Texas
The Lone Star Chapter
Alex and I moved to Austin in our mid 20s, not knowing it would become home. It was a city full of energy, creativity, and ambition. We found our footing there, both personally and professionally, and it became the foundation for everything that followed.
Entering the Tech World
Scaling Teams and Systems
I joined Stitch Fix in its early days and stepped into the fast-paced world of technology. As part of the Austin team, I was there through a period of rapid growth leading up to the IPO. It was a formative experience that shaped my ability to build systems and lead teams at scale.
Entering the Tech World
Scaling Teams and Systems
I joined Stitch Fix in its early days and stepped into the fast-paced world of technology. As part of the Austin team, I was there through a period of rapid growth leading up to the IPO. It was a formative experience that shaped my ability to build systems and lead teams at scale.
Family
Becoming Parents
We entered our most transformative season yet when we welcomed our son, Izzy. Parenthood brought a new level of intention to how we spend our time, how we approach work, and the kind of life we wanted to build.
Family
Becoming Parents
We entered our most transformative season yet when we welcomed our son, Izzy. Parenthood brought a new level of intention to how we spend our time, how we approach work, and the kind of life we wanted to build.
Portland, Oregon
Pacific Northwest
We moved to Portland, Oregon to be closer to Alex's family. We bought a 100 year old Craftsman and took on a full renovation, bringing my love for antiques and Southern style into a Pacific Northwest home.
Portland, Oregon
Pacific Northwest
We moved to Portland, Oregon to be closer to Alex's family. We bought a 100 year old Craftsman and took on a full renovation, bringing my love for antiques and Southern style into a Pacific Northwest home.
Operations & Leadership
The Leap
After climbing the corporate tech ladder, growing and scaling teams and departments from zero to hundreds of people, honing the art of operations, leadership, and building from nothing. I knew I wanted to build something of my own. So I left the corporate world behind and made the leap into entrepreneurship.
Operations & Leadership
The Leap
After climbing the corporate tech ladder, growing and scaling teams and departments from zero to hundreds of people, honing the art of operations, leadership, and building from nothing. I knew I wanted to build something of my own. So I left the corporate world behind and made the leap into entrepreneurship.
A services company, from the ground up
As the daughter of an entrepreneur, it was only a matter of time before I started something of my own. I built and scaled a local service business from the ground up. We focused on doing the work well, building a strong team culture, and creating a client experience people could rely on. We quickly became a trusted business in Portland that has led to meaningful relationships within the local community.
A services company, from the ground up
As the daughter of an entrepreneur, it was only a matter of time before I started something of my own. I built and scaled a local service business from the ground up. We focused on doing the work well, building a strong team culture, and creating a client experience people could rely on. We quickly became a trusted business in Portland that has led to meaningful relationships within the local community.
Content Creation
Design, Style, and Community
What started as sharing my love for decorating, estate sales, antiques, and Southern design grew into something much bigger. I built a community of over 65,000 followers who share a similar eye for design and a similar set of values. Along the way, I launched a weekly newsletter on Substack and continue to share content that reflects both my aesthetic and my values.
Content Creation
Design, Style, and Community
What started as sharing my love for decorating, estate sales, antiques, and Southern design grew into something much bigger. I built a community of over 65,000 followers who share a similar eye for design and a similar set of values. Along the way, I launched a weekly newsletter on Substack and continue to share content that reflects both my aesthetic and my values.
Built to serve business owners
After a decade building systems in high-growth tech and running my own service company, I recognized a clear gap: most operational tools are either too expensive, too complex, or too inflexible for small and mid-sized businesses. I launched Lead Engine to design custom tools and client communication systems built around how businesses actually operate day to day.
Coming Soon
Coming Soon
Built to serve business owners
After a decade building systems in high-growth tech and running my own service company, I recognized a clear gap: most operational tools are either too expensive, too complex, or too inflexible for small and mid-sized businesses. I launched Lead Engine to design custom tools and client communication systems built around how businesses actually operate day to day.
Let's build something.
Have an app idea? A workflow that needs automating? A tool that should exist but doesn't yet? A system your business has outgrown? Let our team bring it to life for you.
© 2026 Hannah Eleanor. All rights reserved.